Let's Ride Challenge - Ride For Heroes!
Tuesday, April 1, 2025 7:45 AM - Friday, October 31, 2025 5:00 PM
The 2025 Let’s Ride Challenge™ will turn every mile into a badge of honor. Harley-Davidson® riders across the country will visit dealerships to log their miles, collect rewards and compete for a chance to win one of five new motorcycles–all while also supporting our nation’s heroes.
For every mile ridden, we will contribute to military, veteran and first responder organizations–up to $1 MILLION!!!!
Starting March 28, riders can register at participating dealerships and get their odometer readings. The challenge runs until October 31!
PROMO DISCLAIMER
*NO PURCHASE/PAYMENT NEC. THIS IS A CONTEST OF SKILL. Offered only to Harley-Davidson riders, above age of majority & legal US/DC res (excludes HI). Other elig restrs apply. Contest starts on 3/28/2025 at 8 AM EST & ends10/31/2025 at 11:59 PM EST. You must have smartphone/mobile device capable of scanning QR Codes to register (onetime only) & obtain periodic mileage validations at a participating Harley-Davidson® dealership to compete. DATA RATESMAY APPLY. MAY NOT BE AVAIL IN ALL AREAS OR ON ALL DEVICES. Contestants are scored based on combination of miles ridden & dealer engagement credits. Results will be tabulated & winners will be determined no later than12/31/2025. Prizes: Black & Orange Tier GP Motorcycle (1): 2025 H-D® CVO™ Road Glide®*. ARV: $50,999. Diamond Tier GP Motorcycle (1): 2025 H-D® Street Glide®*. ARV: $29,949. Platinum GP Motorcycle (1): 2025 H-D® Fat Boy®*. ARV:
$23,249. Gold Tier GP Motorcycle (1): 2025 H-D® Street Bob®*. ARV: $17,849. Silver Tier GP Motorcycle (1): 2025 H-D® Nightster®*. ARV: $9,999. *GP Motorcycle winners who are eligible and active Harley Owners Group® or Passenger members prior to 10/31/2025 only will also receive $5,000 check, which will increase their prize ARV by $5,000. This is only awarded to elig Harley Owners Group® mbrs. Limit 1 GP Motorcycle/person. Each Motorcycle Prize winner must pay tag/title/dealer & fees prior to claiming Motorcycle Prize & are resp for all other taxes/costs not stated above. Other restrs. apply. For full rules (incl partic dealerships, registration/mileage validation steps, contest scoring, eligibility, winner determination & prizes) & Winners' List (avail no later than 12/31/2025), visit h-dletsride.com. Sponsor/Operator: Mighty Loud, Inc. All rights reserved. Void where prohibited. Donations made to military, veteran and first responder organizations
will not affect your participation in this challenge.
